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Corporate Info

Innovating babyhood for four generations and counting.

Bright Starts™ is a part of the Kids II® family of brands. Kids II® has been inventing and reinventing infant and toddler toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. We’ve been creating a fascinating world for babies since our founder, a grandmother, came up with a great idea to keep infants from slipping in the bathtub. That was 1969.

Since then at Kids II®, even more original and inventive thinking has led to a long list of products that have revolutionized our industry and made babyhood more fun for everyone. We see it as a wonderful growth spurt that‘s allowed us to share our award-winning products with babies and parents worldwide.

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